Share Summer

Share Summer is an initiative to bring attention and increase access to summer meals for kids. The goal was to drive consumer awareness of Share Summer by making it highly visible on No Kid Hungry channels and through earned and paid media. We ran events for kids at summer meals sites across the United States. Campaign assets included a mobile billboard, social media campaign, market events with corporate partner integrations, celebrity and chef advocacy, a video PSA and more. Designs were inspired by the textures, colors and quintessential childhood memories of summer.